Featured in Lift Line Summer 2026
Pittsburgh is still known as the Steel City, even though steelmaking hasn’t been king in the region since the end of the last century. These days, the steel describes the fortitude of the people who live and work there, and their drive and commitment to survive and thrive. Their steely resolve is why Pittsburgh was able to remake itself into a hub for healthcare, education, and technology. Just like the three rivers that converge in its downtown, Pittsburgh drew from all that was available to it and carved out a new identity.
Just as Pittsburgh has diversified its economic base, ALL Crane Rental of Pennsylvania, a member of the ALL Family of Companies located just a few miles from downtown, stands strong by serving a diverse range of customers.
Adapting for the future
“There was a time when a crane rental company in the Pittsburgh area could survive just by assisting with the constant maintenance at the steel mills, power plants, and coal mines,” said general manager Jason Wellington. “That’s no longer the case. We’ve pivoted to road and bridge work, precast, new commercial construction, HVAC, data centers coming to the area … you name it. We serve a wide customer base which keeps our cranes on rent and our business growing.”
The Pennsylvania branch got to show off its logistical acumen—and fleet breadth—during the multi-year construction of a petrochemical complex in Monaca, PA. Over the course of more than five years, the branch supported the project, led by its customer, Bechtel Engineering for Shell Corp., by supplying cranes on an enormous scale. At its peak, 84 cranes were operating on the site simultaneously.
Coordinating delivery, teardown, relocation, and reassembly while maintaining service to other customers required detailed planning and constant communication. It was a defining project not only for the branch, but for the people involved. Projects like these are a testament to both the capability and the culture of the team.
Open lines of communication
Wellington believes the key to growing the business is forging relationships with customers. “We’re fortunate that the ALL name carries with it a reputation for quality, consistency, and a commitment to going above and beyond to get the job done. That all aligns perfectly with the blue-collar work ethic of this branch," said Wellington. “We’re also in a world where those things are considered necessities and you have to have something extra to stand out. That’s where relationship-building comes in.”
Wellington stresses transparency and honesty in communicating with customers. “People can see right through you if all they are is a number to you. We take a genuine interest in our customers as people. Of course we’re always going to give them our best, just like ALL is known for, but we’re also going to treat them like part of our extended family. Get to really know them beyond the projects.”
Strength in numbers
That mindset extends internally as well. The Pittsburgh branch employs approximately 75 core people (a number that can climb to more than 100 during peak construction season), which includes a large service and maintenance team of 15 people and even more truck drivers, currently totaling 19. Mechanics, drivers, dispatchers, and operators work in close coordination, supported by daily communication and early morning check-ins to review overnight developments and plan the day ahead.
“We believe that having the best-maintained fleet is one of the reasons our customers come to us, so we invest in that,” said Wellington. He notes that Pennsylvania’s maintenance techs will sometimes travel to other branches to assist with service. “Our service manager John Robison is rightly proud of his team, many of whom have been with us for years. He does a fantastic job making sure our team is well-trained and at the ready.”
Two senior dispatchers, Floyd Ritenour and Billy Rieger, control truck routing and make sure equipment and operators get where they need to go. “Large crawlers can take 40 loads to deliver to a job site and our customers don’t want unnecessary delays,” said Wellington. “ATs require counterweight, and it takes more trucks to build and tear down those. It takes a lot of planning and resources to coordinate these deliveries, and Floyd and Billy keep things running smoothly.”
Long tenure
That culture has been shaped in part by Wellington’s own journey through the company. Like many members of the ALL team, Wellington worked his way up through the ranks before assuming the role of GM five years ago. Now celebrating more than a quarter-century with the ALL Family, he started as an assistant in dispatch, has worked in billing, risk management, and customer relations, spent 15 years in safety, worked on best practices at corporate HQ in Cleveland, and was operations manager under former GM Bob Kelly.
“I learned a lot from Bob,” said Wellington. “He was the kind of general manager who created opportunity for his people and let you take on as much responsibility as you proved you could handle. He reminded me of the football and track coaches I had in high school athletics.” When Kelly retired, Wellington stepped in to the GM role.
In many ways, ALL Crane Rental of Pennsylvania mirrors the city it calls home: adaptable, hardworking, and rooted in strong relationships. As Pittsburgh continues to evolve, the branch is doing the same—staying ready for whatever comes next while holding onto the values that have carried it this far.
Pittsburgh is still known as the Steel City, even though steelmaking hasn’t been king in the region since the end of the last century. These days, the steel describes the fortitude of the people who live and work there, and their drive and commitment to survive and thrive. Their steely resolve is why Pittsburgh was able to remake itself into a hub for healthcare, education, and technology. Just like the three rivers that converge in its downtown, Pittsburgh drew from all that was available to it and carved out a new identity.
Just as Pittsburgh has diversified its economic base, ALL Crane Rental of Pennsylvania, a member of the ALL Family of Companies located just a few miles from downtown, stands strong by serving a diverse range of customers.
Adapting for the future
“There was a time when a crane rental company in the Pittsburgh area could survive just by assisting with the constant maintenance at the steel mills, power plants, and coal mines,” said general manager Jason Wellington. “That’s no longer the case. We’ve pivoted to road and bridge work, precast, new commercial construction, HVAC, data centers coming to the area … you name it. We serve a wide customer base which keeps our cranes on rent and our business growing.”
The Pennsylvania branch got to show off its logistical acumen—and fleet breadth—during the multi-year construction of a petrochemical complex in Monaca, PA. Over the course of more than five years, the branch supported the project, led by its customer, Bechtel Engineering for Shell Corp., by supplying cranes on an enormous scale. At its peak, 84 cranes were operating on the site simultaneously.
Coordinating delivery, teardown, relocation, and reassembly while maintaining service to other customers required detailed planning and constant communication. It was a defining project not only for the branch, but for the people involved. Projects like these are a testament to both the capability and the culture of the team.
Open lines of communication
Wellington believes the key to growing the business is forging relationships with customers. “We’re fortunate that the ALL name carries with it a reputation for quality, consistency, and a commitment to going above and beyond to get the job done. That all aligns perfectly with the blue-collar work ethic of this branch," said Wellington. “We’re also in a world where those things are considered necessities and you have to have something extra to stand out. That’s where relationship-building comes in.”
Wellington stresses transparency and honesty in communicating with customers. “People can see right through you if all they are is a number to you. We take a genuine interest in our customers as people. Of course we’re always going to give them our best, just like ALL is known for, but we’re also going to treat them like part of our extended family. Get to really know them beyond the projects.”
Strength in numbers
That mindset extends internally as well. The Pittsburgh branch employs approximately 75 core people (a number that can climb to more than 100 during peak construction season), which includes a large service and maintenance team of 15 people and even more truck drivers, currently totaling 19. Mechanics, drivers, dispatchers, and operators work in close coordination, supported by daily communication and early morning check-ins to review overnight developments and plan the day ahead.
“We believe that having the best-maintained fleet is one of the reasons our customers come to us, so we invest in that,” said Wellington. He notes that Pennsylvania’s maintenance techs will sometimes travel to other branches to assist with service. “Our service manager John Robison is rightly proud of his team, many of whom have been with us for years. He does a fantastic job making sure our team is well-trained and at the ready.”
Two senior dispatchers, Floyd Ritenour and Billy Rieger, control truck routing and make sure equipment and operators get where they need to go. “Large crawlers can take 40 loads to deliver to a job site and our customers don’t want unnecessary delays,” said Wellington. “ATs require counterweight, and it takes more trucks to build and tear down those. It takes a lot of planning and resources to coordinate these deliveries, and Floyd and Billy keep things running smoothly.”
Long tenure
That culture has been shaped in part by Wellington’s own journey through the company. Like many members of the ALL team, Wellington worked his way up through the ranks before assuming the role of GM five years ago. Now celebrating more than a quarter-century with the ALL Family, he started as an assistant in dispatch, has worked in billing, risk management, and customer relations, spent 15 years in safety, worked on best practices at corporate HQ in Cleveland, and was operations manager under former GM Bob Kelly.
“I learned a lot from Bob,” said Wellington. “He was the kind of general manager who created opportunity for his people and let you take on as much responsibility as you proved you could handle. He reminded me of the football and track coaches I had in high school athletics.” When Kelly retired, Wellington stepped in to the GM role.
In many ways, ALL Crane Rental of Pennsylvania mirrors the city it calls home: adaptable, hardworking, and rooted in strong relationships. As Pittsburgh continues to evolve, the branch is doing the same—staying ready for whatever comes next while holding onto the values that have carried it this far.
